Marketers can look ahead to the next year in terms of trends, marketing budgets, and processes. How will we spend our budget? What will we do differently? What social media trends do we see? This article will discuss five trends in social media for 2023, and how you can incorporate them into your marketing strategy. 2023 will be the year for social media trends creators. We are moving towards a creator economy, where skilled individuals determine the price and pace of social media content creation. Jakey Boehm is an Australian creator who streams live on TikTok. He earned $34,000 in...
Marketers can look ahead to the next year in terms of trends, marketing budgets, and processes. How will we spend our budget? What will we do differently? What social media trends do we see? This article will discuss five trends in social media for 2023, and how you can incorporate them into your marketing strategy. 2023 will be the year for social media trends creators. We are moving towards a creator economy, where skilled individuals determine the price and pace of social media content creation. Jakey Boehm is an Australian creator who streams live on TikTok. He earned $34,000 in TikTok Live within a single month. Insider was told by Symphony Clarke that she charges between $350 to $600 per sponsored post. Alex Ojeda has 8 million TikTok users and charges $20,000 to sponsor a video. But what exactly is a Creator? A creator is similar to an influencer, but with more emphasis on authenticity and talent. Brands will have more options to work with Creators in 2023. This contrasts sharply with the high-priced and elusive influencer marketing. Gated communities are a way for people to earn if they don’t want to work with brands. YouTube Premium and ad blocking allow many creators to bypass Ads and promote directly in their videos. Amanda Perelli, Insider media reporter, says creators can increase their earning potential by placing more premium content behind a paywall and on a membership site. We will see more content behind paywalls in 2023. This is especially true if advertising budgets decrease. Expect more creators to engage with their fans by sharing extra content in locked communities. The future of 2023 is in the hands of creators. I anticipate seeing more collaborations via platforms like YouTube and TikTok. TikTok can be added to your marketing budget. According to eMarketer Instagram ranks first in US ad revenue at $29.79 Billion for 2022. Facebook is close behind at $25.75 Billion. YouTube comes in second at just over $8B, followed closely by TikTok. TikTok, at just over $8 billion, is next. Similar platforms are available on Instagram and YouTube. Find great resources for creators on YouTube and YouTube shorts. Check your Agorapulse dashboard, to see who your brand ambassadors might be. This could be a great place to start low-cost influencer partnerships. You should look for ambassadors that are positive and have a lot of followers. This is my profile at Contentworks Agency. In 2023, long-form videos will still be relevant. However, they are less relevant for social media marketing. Short form is anything between 15 seconds and 2 minutes. However, the shorter end gets more engagement. Because they are more likely to be retained, they do better in SEO. This means that viewers can follow them through the entire process, which helps to ensure they rank higher in search engines. Short-form video formats are available through YouTube Shorts and Instagram Stories, Instagram Stories, TikTok and Pinterest. They can also be uploaded directly to platforms such as Twitter or LinkedIn. These are jaw-dropping statistics about short form videos At 30%, short video has the highest ROI among all social media marketing strategies. Analyse your data. You might be missing vital information if you are churning out videos but not looking at your analytics. Did you know that TikTok was now available on the Agorapulse platform. This means that you can now include it in your Power Reports to analyze your content. Make short videos. They are quick and easy to create, require less time and use less resources, but they get more engagement. To hit the sweet spot, however, they require maximum creativity. Videos are not...
